Pure Pet Foodpartner linkTrustpilot 4.6 · rated “Excellent”
Pure Pet Food review: dried recipes, calories and cost per day
Pure Pet Food Chicken works out at an estimated 206 g a day for a 15 kg adult dog. As checked on 21 October 2026, the dried recipe needs added water, and its price comes after the brand’s quiz.
Pure Pet FoodChicken
206g
a day · 801 kcal
Price a day
after quiz
no open price on its pages
Pure Pet Food: 206 grams a day, price after quiz. 801 kcal a day for a 15 kg adult, neutered, 1–3 hours calm walks.
Estimates for healthy dogs at ideal weight. Ask your vet; weigh monthly and adjust. How we calculate
Recipes
Which recipes are listed?
Pure Pet Food lists Chicken as a dried, add-water recipe with 388 kcal per 100 g before rehydration. The daily gram figures refer to that dry food, not the heavier portion after adding water.
The brand also names Chicken with garden greens & strawberry pieces, but that label page gives no calorie figure. Follow the pack’s storage instructions; the add-water description alone does not give storage times.
Use the dry weight when measuring Chicken, then add water as directed.
- price after quiz
Chicken
3,880 kcal/kgDried, add water · all life stages · dried, add water
“388kcal per 100g”
- In the brand’s words
Chicken with garden greens & strawberry pieces
calories not on the label page“# Chicken with garden greens & strawberry pieces”purepetfood.com
Cost for your dog
How much does your dog need?
The chart estimates 82 g a day for the 5 kg adult and 537 g for the 30 kg working dog. Weight is only part of the calculation: activity and life stage also change calorie needs.
For the 15 kg adult, the central estimate is 801 kcal a day, with 747–854 kcal between methods. These are starting points, not fixed feeding instructions. The calculation method explains the calorie-to-gram conversion; a personalised quiz quote supplies the cost.
Adjust the starting portion if your dog gains or loses weight.
- 5 kg adult318 kcal a day82 g
- 15 kg adult801 kcal a day206 g
- 30 kg working dog2,083 kcal a day537 g
- 4-month puppy, 7 kg909 kcal a day234 g
Pure Pet Food shows a price only after its quiz.
| 5 kg adult | 82 g |
|---|---|
| 15 kg adult | 206 g |
| 30 kg working dog | 537 g |
| 4-month puppy, 7 kg | 234 g |
How ordering works
How does ordering work?
How the plan is set
“Complete our quick questionnaire about your dog and we’ll create a perfectly personalised recipe.”purepetfood.com
Delivery
“Choose your location Please confirm your location to ensure you see the correct products and shipping options. United Kingdom United Kingdom”purepetfood.com
Pure Pet Food asks for a questionnaire to create what it calls a personalised recipe or plan. Its location selector asks you to confirm United Kingdom for the relevant products and shipping options.
Awin lists an introductory offer of 30% off the first box and 10% off the second, valid until 31 January 2027. Those discounts are not ongoing prices. Delivery timing and pause or cancellation terms are not stated on the pages checked.
Check your quoted ongoing price and plan terms before ordering.
On the label
What is in Pure Pet Food?
Pure Pet Food labels Chicken “Complete & balanced” and lists it for all life stages, including puppies over 8 weeks old. Its 388 kcal per 100 g figure applies before adding water, despite the label table’s as-fed wording.
The composition starts with chicken at 45%, including dried chicken and chicken fat. Other listed ingredients include potato, pea protein, carrot, vegetable stock, egg and minerals. These are the brand’s label statements, not an independent nutritional assessment.
Read the calorie figure as dry-food energy and the completeness wording as the brand’s claim.
| Recipe | Calories (as fed) | Life stage | Type |
|---|---|---|---|
| Chicken | 3,880 kcal/kg (388 per 100 g) | All life stages | Dried, add water |
Statement: “Complete & balanced” Ingredients: “Chicken (45%, including Dried Chicken 40%, Chicken Fat 5%), Potato, Pea Protein, Carrot (8.2%), Vegetable Stock (4%), Egg (2%), Minerals…”
Owners and recalls
What do ratings and recall searches show?
On 21 October 2026, Trustpilot showed Pure Pet Food at 4.6 out of 5, rated “Excellent”. The review count was not visible when checked, so the score cannot be paired with a verified count here.
A food.gov.uk search on the same date found no recall notice naming Pure Pet Food. That is a search result, not a guarantee.
The recall result is limited to the food.gov.uk search on that date.
Same dog, other brands
How do other brands compare?
For the same 15 kg adult, estimated daily costs are £3.91 for Natures Menu Country Hunter 80% Chicken Nuggets and £5.58 for Bella + Duke Complete Raw Adult, Chicken. These use Natures Menu’s one-time website price and Pets at Home’s shelf price respectively, checked on 21 October 2026.
Pure’s smaller dry portion reflects its higher calorie density, not a smaller calorie allowance. The raw food price comparison helps separate portion weight from daily cost.
Compare equal calories and the same purchase basis, rather than grams alone.
| Brand and recipe | Type | Grams a day | Per day | Per month | Price basis |
|---|---|---|---|---|---|
| Natures Menu Country Hunter 80% Chicken Nuggets | Raw | 602 g | £3.91 | £119 | One-time price; subscribers save 10% |
| Bella + Duke Complete Raw Adult, Chicken | Raw | 778 g | £5.58 | £170 | Pets at Home shelf price |
| Lily's Kitchen Fresh Recipes Chicken with Quinoa | Cooked | 852 g | £11.22 | £341 | One-time price |
| Pure Pet Food Chicken | Dried, add water | 206 g | After quiz | — | price after quiz |
Who it fits
Who might this format suit?
Pure may suit owners who want a dried, add-water format with a published calorie figure. Owners who want to compare pack prices before entering details may prefer a brand with an open price.
The Chicken life-stage label includes puppies, but a label is not an individual feeding plan. Ask your vet about puppy portions, particularly for large-breed puppies.
The main choice is whether the dried format and quiz-led pricing suit how you shop.
- Calories on the label page3,880 kcal/kg for Chicken.Suits
- PuppiesAt least one recipe is labeled for all life stages.Suits
- Price before the quizNo open price; the quiz gives one.Not for
Partner links
Where to check Pure Pet Food prices
- Pure Pet FoodDehydratedCheck price at Pure Pet Food (partner link, opens in a new tab)partner link
Buttons open the brand’s store in a new tab. They are partner links: if you buy, this site may earn a commission at no cost to you. Order and prices on this page do not depend on it.
Questions
Pure Pet Food: short answers
How much is Pure Pet Food?
Your personalised quiz quote is the basis for its price. For portion planning, the estimated dry amount for a 15 kg adult is 206 g a day.
What are Pure Pet Food’s ingredients?
Chicken lists chicken at 45%, followed by ingredients including potato, pea protein, carrot, vegetable stock, egg and minerals. Check the specific recipe’s composition rather than assuming every recipe is the same.
What is Pure Pet Food’s Trustpilot rating?
The Trustpilot snapshot above records 4.6 out of 5, with the rating “Excellent”. This is an owner-review score, not a nutritional assessment.
Is Pure Pet Food dry or wet?
Chicken is dried food that the brand describes as “Just add water”. Measure its dry portion before rehydrating it.
Sources
- 1FEDIAF Nutritional Guidelines 2025europeanpetfood.org · checked 21 Oct 2026
- 2Pure Pet Food: 2026 Chickenpurepetfood.com · checked 21 Oct 2026
- 3Pure Pet Food (purepetfood.com)purepetfood.com · checked 21 Oct 2026
- 4Trustpilot: purepetfood.comuk.trustpilot.com · checked 21 Oct 2026
- 5Natures Menu: Country Hunter Chicken Nuggetsnaturesmenu.co.uk · checked 21 Oct 2026
- 6Pets at Home: Bella Plus Duke Complete Raw Adult Dog Food Sustainable Protein Packed Chickenpetsathome.com · checked 21 Oct 2026