Review · UK · prices checked 21 October 2026
tails.compartner link
tails.com review: tailored kibble, wet food and cost
tails.com has a Trustpilot score of 4.4 from 47,745 reviews as of 21 October 2026. It offers tailored kibble and wet food, but no open daily price was found; the ongoing monthly price appears before checkout.
a day, 15 kg adult801 kcalgrams unknown: no label calories published
per day—no open price found
Trustpilot4.447,745 reviews
Recipes
What food does tails.com offer?
The range includes Tailor-made kibble and Classic wet food, plus Pig Ears, Fresh Chews and Salmon Superfood bites. Meal calories per 100 g are not published on the open label pages, so a daily gram allowance cannot be calculated.
tails.com lists Fresh Chews at 44–109 kcal per chew, depending on pack size, and Salmon Superfood bites at 4 calories each. Pig Ears are air-dried; opened wet food needs refrigeration.
The range includes meals and treats; the published treat calories are not a calorie figure for the meals.
- In the brand’s words
Classic wet food
calories not on the label page“10 tasty classics for balanced everyday variety”tails.com
- In the brand’s words
Premium wet food
calories not on the label page“Irresistible pates with 65% meaty goodness”tails.com
- In the brand’s words
Pig Ears
calories not on the label page“Our are as natural as it gets. No added preservatives or colours here – just…”
“Our Pig Ears are as natural as it gets. No added preservatives or colours here – just air-dried for maximum flavour ... Ingredients: 100% pork (air dried pig ears)”tails.com
- In the brand’s words
Fresh Chews
calories not on the label page“Suitable for dogs from 14 weeks old · 44 kcals per chew ... · Suitable for dogs from 14 weeks old · 72 kcals per chew ... · Suitable for dogs from 14 weeks old · 109 kcals per chew”tails.com
- In the brand’s words
Tailor-made kibble
calories not on the label page“Tailor-made kibble”tails.com
- In the brand’s words
Salmon Superfood bites
calories not on the label page“4 calories per treat – a light snack”tails.com
How ordering works
How does the subscription work?
How the plan is set
“At Tails.com, we create a personalised meal plan for your dog.”help.tails.com
First box
“60% off your first box + 30% off your second”tails.com
Delivery
“We deliver everything directly to your door monthly, so you’ll never run out.”help.tails.com
Pause or cancel
“You canpause orcancel your order at any time!”help.tails.com
tails.com says it creates a personalised meal plan and delivers monthly. It advertises 60% off the first box and 30% off the second. These are introductory discounts, not the ongoing price; the tailored monthly charge is shown before checkout.
The brand says you can pause or cancel at any time through its Dashboard and Help Centre. Check the ‘last date for changes’: an existing delivery cannot be cancelled once it is in progress.
Check the ongoing charge and next delivery deadline before confirming the first box.
Delivery and storage
Where does it deliver and store?
tails.com delivers to UK addresses, including Northern Ireland, but excludes PO Boxes. A third-party courier handles delivery. You choose the first subscription delivery date before confirming the order; later dates appear in your account.
For opened wet food, the brand says to cover it or use a lidded container, refrigerate it and use it within 2 days. That storage window matters when deciding how much wet food to order.
Delivery includes Northern Ireland; opened wet food has a short refrigerated storage window.
Delivery
“We will deliver your order to you within the terms of this contract and, in any event, not later than 30 days after you place your order unless otherwise agreed with you.”tails.com
Storage
“Once opened, wet food should be covered or popped into a lidded container, stored in the fridge and used within 2 days.”tails.com
Pause and cancel
“After that, you’ll receive orders on a monthly basis, however, you’re in complete control of your account and can pause or cancel at any time.”help.tails.com
Owners and recalls
What do reviews and recall searches show?
Trustpilot showed tails.com at 4.4 out of 5 from 47,745 reviews on 21 October 2026. This is an owners’ review score, not a rating of nutritional suitability or a calculation of value for your dog.
A food.gov.uk search on the same date found no recall notice naming tails.com. That is a search result, not a guarantee that a recall has never occurred.
The review score and recall search answer different questions; neither establishes whether a particular meal suits your dog.
Same dog, other brands
What do other brands cost daily?
For the same 15 kg adult at 801 kcal daily, estimates are £3.91 for Natures Menu Country Hunter 80% Chicken Nuggets and £11.22 for Lily’s Kitchen Fresh Recipes Chicken with Quinoa. Both use one-time prices on the brands’ own stores on 21 October 2026.
The table uses label calories and FEDIAF, AAHA and WSAVA estimates. Calorie density changes the grams needed; pack prices alone are not a daily-cost comparison.
Compare the same calorie allowance and distinguish one-time prices from subscriptions and shop prices.
| Brand and recipe | Type | Grams a day | Per day | Per month | Price basis |
|---|---|---|---|---|---|
| Natures Menu Country Hunter 80% Chicken Nuggets | Raw | 602 g | £3.91 | £119 | One-time price; subscribers save 10% |
| Bella + Duke Complete Raw Adult, Chicken | Raw | 778 g | £5.58 | £170 | Pets at Home shelf price |
| Lily's Kitchen Fresh Recipes Chicken with Quinoa | Cooked | 852 g | £11.22 | £341 | One-time price |
Who it fits
Who might this service suit?
tails.com may suit owners who want a personalised delivery plan with online controls to pause, delay or cancel. Its food is also sold in stores, so delivery is not the only buying route.
Owners who want to compare a meal’s calorie density and daily cost before entering a personalised checkout may prefer an openly priced alternative. For puppies, allergies, illness or weight loss, ask your vet about suitability. Calorie estimates are starting points: weigh your dog monthly and adjust.
Choose according to the buying process and information you need, rather than the introductory discount alone.
- Sold in storesAlso on store shelves, not only by delivery.Suits
- Pause or cancel onlineThe brand describes it on its own pages.Suits
- Price per poundNo price with a pack weight was found on the pages read.Not for
- Calories on the label pageNot published on the open pages.Not for
Partner links
Where to check tails.com prices
- tails.comDry · WetCheck price at tails.com (partner link, opens in a new tab)partner link
Buttons open the brand’s store in a new tab. They are partner links: if you buy, this site may earn a commission at no cost to you. Order and prices on this page do not depend on it.
Questions
tails.com: short answers
Are tails.com reviews positive?
The Trustpilot score shown above summarises owners’ reviews. It is separate from whether a recipe meets your dog’s needs or what your ongoing subscription will cost.
How much is tails dog food?
tails.com says its monthly price depends on your dog’s requirements. Full details of the ongoing charge appear before checkout, so use that figure rather than the first-box discount when budgeting.
How do I cancel tails.com?
tails.com says cancellation tools are available through the Dashboard and Help Centre. Check your next delivery’s ‘last date for changes’, because an order already in progress cannot be cancelled.
Can I pause tails.com deliveries instead?
Log into your Dashboard and choose ‘Pause/delay deliveries’ under ‘Quick Links’. Select ‘Pause Deliveries’, choose the pause length and select ‘Save and continue’; tails.com says it sends an email confirmation.
Is tails.com only dry dog food?
No. Alongside Tailor-made kibble, tails.com offers wet food, plus treats and chews. It describes the Classic wet range as including gravies, jellies and pâtés.
Sources
- 1FEDIAF Nutritional Guidelines 2025europeanpetfood.org · checked 21 Oct 2026
- 2Trustpilot: tails.comuk.trustpilot.com · checked 21 Oct 2026
- 3tails.com: Wet Dog Foodtails.com · checked 21 Oct 2026
- 4tails.com: Our products ingredientstails.com · checked 21 Oct 2026
- 5tails.com: How the subscription workshelp.tails.com · checked 21 Oct 2026
- 6tails.com: Tailor-made Dry Food Ingredientstails.com · checked 21 Oct 2026
- 7tails.com: How to pause your accounthelp.tails.com · checked 21 Oct 2026
- 8tails.com: Termstails.com · checked 21 Oct 2026
- 9Natures Menu: Country Hunter Chicken Nuggetsnaturesmenu.co.uk · checked 21 Oct 2026
- 10Lily's Kitchen: Fresh Recipes Chicken with Quinoalilyskitchen.co.uk · checked 21 Oct 2026